![]() Wording that is passive aggressive or too pushy is not cutting it anymore. All generations are increasingly interested in topics of race/age/gender diversity, neuro-diversity and the subtle ways of non-violent communication. ![]() ![]() What are the results of your work? What does your service or product do? How does it make the world a better place? Sounds a bit esoteric? Not only Gen Y is concerned about how sustainable, ethically produced, and socially equal your company works. The more you can share with the designer, the better it is… so that you get optimal visuals that reflect you, and separate you from the competitors, visuals that uplift, engage, inspire your audience and improve your business. Who would your business be, if it was a celebrity?.To help answer “What is it” I wrote an extensive worksheet (see link below) with many questions that help refine your profile: (Trust me, I have been there! Designing without a clear creative brief, what a waste!) Without having the question answered, the designer wastes their time in trying to create a logo without a target. Your logo is a short-cut, compact visual of what your company or organization stands for. We, designers and copywriters need that sentence to create a tagline that supports your logo. What is your company about? Can you write this in 500 words? Summarize it in a shorter paragraph, and finally, shorten it to one sentence. It starts with asking the right questions. Let’s focus on brand clarity! In the video “How to start a branding project” I describe the process that works for many of my clients. Before we start designing and diving into the “magic zone’, let’s have a crystal clear idea about your brand. One of my roles as a designer is to understand your brand and translate it into inspiring visuals. ![]() It’s kind of funny how we all know this to be true, but we don’t apply this to our business. We all know deep down on a personal level that it’s critical to know oneself - to connect with our personality, our passion, and our unique qualities. What if you meet your dream client in a chance meeting and you have only 2 minutes to tell them how you can be of help, benefit, or save the world? This kind of readyness and Brand Clarity is not only good for potential clients but your employees as well. On a personal level, this would sound like: “What do I stand for”? This personal question can be hard to answer and leads to more questions.īut when it comes to your company or organization, or even on a project level, it’s very useful to be able to answer this in 1–2 sentences…. Maybe the answers are somewhere in their mind, but not organized and it’s hard to answer them in 1–2 sentences. I have been working as a creative director for years and I am still surprised, that a lot of clients have difficulties answering three simple (obviously not so simple) questions. Maybe you realize you haven’t set a clear target, the brand design suffers and you are confused about what to do next? With honesty, effective branding, and great design your company will shine, grow, and delightĭo you feel uncertain about your business vision or project mission?ĭo you want to have great design, but you are frustrated about your designer who is not hitting the target? ![]()
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